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Established in 2014, Bumble is branded as a feminist dating app that puts women in the driver’s seat and takes the pressure off men to initiate dating conversations.
In a 2015 However, a honeybee hive is less about sisterhood and more about gendered inequity. Putting myself out there repeatedly made me feel vulnerable, not empowered.
Bumble men, much like male bees, largely sit and wait for their invites to come. I like your photos, they’re attractive and interesting. Only 60 per cent of my opening lines were answered and I met just ten men in five months, which is a nine per cent “success” rate.
Another idea is to have Bumble refresh its narrative to support women’s desires and to help diverse dating roles be more readily accepted by men.
The app could add a forum where users can share their various Bumble experiences in ways that encourage safe, engaged dating-related communication.
Bumble needs a serious upgrade it if truly wants to empower women and make room for men en route to more meaningful dating experiences.
One suggestion would be to remove the “she asks” and “he waits” design so both partners can access one another as soon as a match is made.