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In reality, a person might choose to message another based on an attractive profile picture, an interesting description, a good demographic match, an impressive income, or any of many other qualities.

Page Rank scores simply give us, a posteriori, a glimpse of who is desirable on aggregate, by identifying those people who receive the largest number of messages from desirable others.

These studies typically focus on how specific attributes of individuals shape their browsing and messaging behavior.

The results indicate that, with respect to attributes such as physical attractiveness and income, people tend to pursue the most attractive partners ().

We provide a crisp, operational definition of desirability that allows us to quantify the dating hierarchy and measure, for instance, how far up that hierarchy men and women can reach for partners and how reach is associated with the likelihood of getting a response.Paradoxically, this can also produce couples who resemble one another in terms of desirability, as the most desirable partners pair off with one another, followed by the next most desirable, and so on.To the extent that desirability correlates with individual attributes, the matching and competition hypotheses can, as a result, produce similar equilibrium patterns of mixing ().However, desirability is not only about how many people contact you but also about who those people are.If you are contacted by people who are themselves desirable, then you are presumptively more desirable yourself.

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