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If you're Asian, here's another Asian, right? A frequently cited OKCupid study, from 2014, reported that Asian men were one of the least messaged demographics on their app.But okay, so JDate talks about all different types of categories of Jewish people, you know religion and culture. as examples of identity-centric brands that are more-or-less household names. (Conversely, Asian women are the one of the most messaged demographics.) East Meet East is making a wager that correcting that particular race-based inequality will help Asian-American culture, at large. If you don't feel desirable, it really affects your confidence," Yamazaki said.Reading through the thread feels like opening a Pandora's Box, the air suddenly alive with questions that are impossible to meaningfully answer.

I had been interested in dating more Asian-American men, in fact—?There's Black People Meet, for African-American dating, and Minder, which bills itself as a Muslim Tinder.If you are ethnically Japanese, looking to meet ethnically Japanese singles, there is Japanese Cupid.East Meet East's headquarters is located near Bryant Park, in a sleek coworking office with white walls, lots of glass, and little clutter. A range of startups, from design agencies to burgeoning social media platforms share the space, and the relationships between members of the small staff are collegial and warm. In other words: less Chinese-Exclusion Act and more Stuff Asian People Like.I'd originally asked for a visit, because I wanted to know who was behind the "That's not Racist" billboard and why, but I quickly learned that the billboard was just one corner of a peculiar and inscrutable (at least to me) branding universe. I asked East Meet East's CEO Mariko Tokioka about the "That's not Racist" billboard and she and Kenji Yamazaki, her cofounder, explained that it was meant to be a response to their online critics, whom they described as non-Asians who call the app racist, for catering exclusively to Asians.

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