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By October 2014, Tinder users completed over one billion swipes per day, producing about twelve million matches per day.
In March 2015, Tinder announced the public release of its paid service, Tinder Plus, a feature allowing unlimited matches, whereas the free Tinder app limits the number of right swipes in a 12-hour period.
In 2015, Tinder introduced the ability to go back to rejected profiles via a "rewinding" function, allowing users to correct mistaken actions.
This was previously not possible, as rejected profiles would simply not appear again.
Tinder was launched in 2012 within startup incubator Hatch Labs, and both attended the University of Southern California and became online entrepreneurs at the same time.
Rad has said the impetus for Tinder's creation was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed a "double opt-in" system could be created to potentially alleviate the stress of meeting new people.