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They looked only at four metro areas—New York, Boston, Chicago, and Seattle—and only at messages from January 2014. Your specific desirability rank would have been generated by two figures: whether other desirable people contacted you, and whether other desirable people responded when you contacted them.
If you contacted a much less desirable person, their desirability score would rise; if they contacted you then your score would fall.
You’re at a party and you see someone cute across the room.
They glance at you, maybe even smile for a second, then carry on with their conversation.
“There’s so much folk wisdom about dating and courtship, and very little scientific evidence,” she told me recently.
Across the four cities and the thousands of users, consistent patterns around age, race, and education level emerge.
The key, Bruch said, is that “persistence pays off.”“Reply rates [to the average message] are between zero percent and 10 percent,” she told me.
Her advice: People should note those extremely low reply rates and send out more greetings.
If this was a site that was 20 percent white, we may see a totally different desirability hierarchy.”“Other people have done research using data from online-dating sites, and found similar racial and gender hierarchies,” said Rosenfeld, the Stanford professor.
And Bruch emphasized that the hierarchy did not just depend on race, age, and education level: Because it is derived from user behavior, it “captures whatever traits people are responding to when they pursue partners.