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As you make a list, your core values should start to emerge.Once you know your values, you can pen a mission statement.This business plan was given to everyone working on the project, from the photographers to the marketing team to the developers. It worked pretty well the first time, and even better this time around.” Shopify Academy Course: How to Get Started on Shopify Looking for a guided tour of Shopify?Merchant Success Manager and entrepreneur, Samantha Renée, shares steps to customizing your shop, adding a product and making your first sale.A good executive summary is one of the most crucial sections of your plan—it’s also the last section you should write.

Investors rely on business plans to evaluate the feasibility of a business before funding it, which is why business plans commonly are associated with getting a loan.

Your statement should explain, in a convincing manner, why your business exists, and should be no longer than a single sentence.

As an example, Shopify’s mission statement is “Make commerce better for everyone.” It’s the “why” behind everything we do and clear enough that it needs no further explanation.

Here are some of the components you should include in your company overview: Some of these points are statements of fact, but others will require a bit more thought to define, especially when it comes to your business’s vision, mission, and values.

This is where you start getting to the core of why your business exists, what you hope to accomplish, and what you stand for.

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